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Super (Bowl) Sonic Branding
It’s not just music they’re playing on those Super Bowl ads – the smart sponsors are applying Sonic Branding. Sonic Branding done right reinforces memory recall and the message, and connects products...
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NAB 2013…done!
On the gambling floor at the Cosmopolitan with PMOL Directors Adam Routh and Patrick Wilson Paul Gulmans – Music Director, The Netherlands Noelle Alanis with FOX KVVU On-Air Promotion’s Sergio...
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PMC 2014 – SAM goes Hollywood!!
Well, more like Inglewood actually… If you didn’t know that Stephen Arnold Music has a production music catalog called “The Vault”, then shame on you. And if you didn’t know that we’re also proud...
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It’s the Sound of the Story
Hey Clients & Friends! Happy Tuesday! I know many of you spend your days looking for new ways to promote your station, network, show or product. So the next time you need to produce a promo, try a...
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Production Music Conference 2016 & Mark Awards
There’s certainly no rest for the weary after two full, non-stop days in beautiful Santa Monica, CA! Now in its 3rd year, the Production Music Association (PMA) held its annual Production Music...
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